Title:
History as a factor creating the value of a luxury brand
Group publication title:
Annales Universitatis Mariae Curie-Skłodowska. Sectio H, Oeconomia
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Subject:
luxury brand ; brand value ; brand value perception ; luxury perception
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Relation:
Annales Universitatis Mariae Curie-Skłodowska. Sectio H, Oeconomia. Vol. 56 (2022)