@misc{_Factors,
 howpublished={online},
 publisher={Wydawnictwo Uniwerstetu Marii Curie-Skłodowskiej},
 language={eng},
 type={artykuł},
 title={Factors influencing the effectiveness of enterprise narketing communications},
 keywords={communication, marketing, Scopus, VOSviewer, digital media, classic media, efficiency},
}